Copper Development Association Releases New CD-ROM to Kick Off Marketing Program

January 14, 2000

FOR IMMEDIATE RELEASE

NEW YORK - The Copper Development Association announces release of its Builder Satisfaction Program CD-ROM, which makes it easier than ever for builders who use copper and brass products to participate in CDA's unique and effective marketing program. The Builder Satisfaction Program enables builders to take advantage of their association with copper and brass to promote the quality of their homes with a host of free marketing materials and informational resources related to copper plumbing, electrical and telecommunications wiring, brass hardware and other architectural products.

The disk will be distributed to builders as part of CDA's Builder Satisfaction Program Contact Kit, available through CDA regional managers or by request from CDA's New York City office. In addition to the CD-ROM, the contact kit contains samples of the Manufacturer's 50-year Limited Warranty certificate for copper plumbing tube and fittings, the Copper Quality Seal and several consumer-information brochures, including "Why Your Builder Chose Copper Plumbing"-all designed for display at builders' model homes and showrooms.

The CD-ROM provides a full overview of the Builder Satisfaction Program and easy registration for builders who wish to participate, along with text and video training on how builders may use program materials as part of their overall sales effort. The disk also provides forms for ordering free Builder Satisfaction Program marketing materials, valuable information on working with plumbing subcontractors, answers to frequently asked questions, technical references and special links to the CDA Web site.

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The Copper Development Association is the information, education, market and technical development arm of the copper, brass and bronze industries in the USA.

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