MEET YOUR PEERS  Who Should Attend?  Market Trends Forum 2004 addresses the needs of senior sales and marketing, environmental, and chief executive officers across all continents. Last year's forum included attendees from the following categories:      REASONS TO ATTEND  Trends You can’t plan effectively unless you know what’s around the corner. These speakers will identify and discuss emerging trends. The Benefit: You will gain key insights that will help you better position your business.  Expert Learning Industry professionals share their key knowledge on a variety of topics ripped from today’s headlines. They bring their knowledge to answer your questions and meet your needs. The Benefit: New ideas, knowledge and best practices that will help improve your business competitiveness.  Your Market These days markets can change in a nanosecond. Check your markets, your organization, and your strategies to be sure you are on the right track. The Benefit: Find out where you stand and what strategic adjustments you should make.  Decision Speed Hesitation can carry great costs in today’s fast moving business world. Chances are someone else has already solved a problem you are facing now. Find out from the combined experiences of the speakers and your peers what to watch out for. The Benefit: How to avoid mistakes others have already solved and speed projects to completion.  Networking Key executives from industry are at your elbow every moment of the forum. During the break and reception you have the opportunity to share ideas with attendees who’ve made or are making the same kinds of decisions you face. The Benefit: New contacts that will add to a valuable peer network you will use for years to come.