A Copper Alliance Member
Copper Development Association Releases New CD-ROM to Kick Off Marketing Program
January 14, 2000
FOR IMMEDIATE RELEASE
NEW YORK - The Copper Development Association
announces release of its Builder Satisfaction Program CD-ROM, which
makes it easier than ever for builders who use copper and brass
products to participate in CDA's unique and effective marketing
program. The Builder Satisfaction Program enables builders to take
advantage of their association with copper and brass to promote
the quality of their homes with a host of free marketing materials
and informational resources related to copper plumbing, electrical
and telecommunications wiring, brass hardware and other architectural
products.
The disk will be distributed to builders as part of CDA's Builder Satisfaction
Program Contact Kit, available through CDA regional managers or by request
from CDA's New York City office. In addition to the CD-ROM, the contact
kit contains samples of the Manufacturer's 50-year Limited Warranty certificate
for copper plumbing tube and fittings, the Copper Quality Seal and several
consumer-information brochures, including "Why Your Builder Chose Copper
Plumbing"—all designed for display at builders' model homes and showrooms.
The CD-ROM provides a full overview of the Builder Satisfaction Program
and easy registration for builders who wish to participate, along with
text and video training on how builders may use program materials as part
of their overall sales effort. The disk also provides forms for ordering
free Builder Satisfaction Program marketing materials, valuable information
on working with plumbing subcontractors, answers to frequently asked questions,
technical references and special links to the CDA Web site.
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The Copper Development Association is the information, education, market and technical development arm of the copper, brass and bronze industries in the USA.
Learn more at our blog coppertalk.org.
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