A Copper Alliance Member
Builder Satisfaction Program: Sample News Releases
Press releases provide another opportunity for you to promote the quality homes you build and let prospective customers know why they can trust you as their builder. Outlining the facts about the copper building products in your homes tells buyers that you pay attention to all of the details, not just what's visible upon first entering a home.
Click on the customizable press release (at left) on the 50-Year Manufacturer's Limited Warranty. Incorporate your name into this release and submit it to real estate or house and home editors at local newspapers or perhaps even Home Builder Association publications. Editors searching for story ideas can use this, for example, in a story about how builders are meeting the demands of today's competitive home market.
In addition to the 50-Year Manufacturer's Limited Warranty release, you will also find a series of paragraphs—outlining the numerous benefits of building with copper—that can be easily cut and pasted into existing press releases about the quality of your homes.
All of the press release text is customizable, enabling you to simply fill in your individual information in the appropriate spaces. The releases can then be printed or saved to a disk for a designer or professional printer to access.
FULL RELEASE: Copper's 50-Year Manufacturer's Limited Warranty
FOR IMMEDIATE RELEASE
(BUILDER NAME) OFFERS HOMEBUYERS PEACE OF MIND WITH 50-YEAR MANUFACTURER'S LIMITED WARRANTY ON COPPER TUBE PLUMBING SYSTEMS
DATE, CITY, STATE — (Builder Name) gives homebuyers one less thing to worry about when purchasing a new home—problems with the plumbing system. (Builder Name) installs only copper tube plumbing systems that come with a 50-year limited warranty, so even in the unlikely event of a pipe failure, all materials expenses are covered. "Copper's superior quality and long-term reliability is the reason that we have used it exclusively for all of our plumbing systems," said (Company President Name, Title). "The 50-year warranty on copper plumbing just adds to the benefits homebuyers can expect with our homes."
The 50-year limited warranty on copper plumbing products covers copper water tube and fittings and guarantees homeowners that manufacturers will back those products against defects in material or manufacturing.
"Warranties are one of the first questions that prospective buyers ask about," said (Company President name). "An added benefit of this particular warranty is the fact that it is transferable to succeeding owners if and when the home is resold."
The limited warranty begins on the date of the new home purchase or the date of home additions or renovations. It provides for replacement of defective products and their installation. Situations not covered by the warranty include improper installation, abuse such as vandalism, natural disasters and attachments not authorized by the manufacturer.
The seven copper tube and fittings manufacturers backing the limited warranty are: Cambridge-Lee Industries Inc., Reading, Pa.; Cerro Flow Products LLC, St. Louis, Mo.; Elkhart Products Corporation, Elkhart, Ind.; Howell Metals Company, New Market, Va.; Mueller Industries, Inc., Memphis, Tenn.; NIBCO Inc., Elkhart, Ind., and Wolverine Tube, Inc., Huntsville, Ala.
Warranty details and copy of "Why You Should Choose Copper Plumbing" are available from the Copper Development Association at 888-427-2411, or through local builders, plumbers and wholesalers.
PARTIAL TEXT: Copper's 50-Year Limited Warranty To Incorporate into Existing Press Release
All (Builder Name) homes have copper tube plumbing systems with a 50-year limited warranty. Using only copper tube systems exhibits (Builder's Name) commitment to superior building products that homeowners can count on long after the sale of the home.
"(Company Name) homes have always had copper tube plumbing systems," said (Company President Name, Title). "We only use products that meet or exceed building industry standards and for plumbing tube, copper is the tried-and-true choice and has been for over 70 years."
PARTIAL TEXT: Copper's Durability To Incorporate into Existing Press Release
(Company Name) homes are all built with copper tube plumbing systems demonstrating a commitment to superior-quality materials.
"There's no question that copper is the best material for a home's plumbing system," said (Company President Name, Title). "It is a proven product that I feel confident will last the lifetime of the home—and that's something I know my customers will appreciate."
DIY Video Podcasts
Building & Architecture News
October '11: The Fall issue focuses on the benefits of copper at healthcare institutions. Read about a new copper HVAC system that makes AC systems more energy efficient; a medical campus that relies on copper for their state-of-the-art information network; copper trends in building and construction projects; how copper provides shielding for MRI systems to improve accuracy, and the importance of copper to ensure cleanliness, reliability and efficiency in medical gas systems.
Learn about copper's 50-year warranty program
CDA Tube, Pipe and Fittings Council members:
Industry News: Selection of recent copper tube, pipe and fittings industry developments, technology advances, etc to keep you up to date.
The entire Copper Tube Handbook can be downloaded in pdf format [6 Mb].